A six-year-old Russian girl has been designated as one of the highest-earning YouTube stars in 2020, having earned a whopping $18.5 million in only the previous year. Anastasia Radzinskaya, better known by her stage name Nastya, is the star of her own family-run channel, ‘Like Nastya.’
Nastya is the 7th highest-earning YouTube celebrity on the world, according to the Forbes business magazine’s list of the highest-paid YouTube stars of 2020. Nastya’s videos generally include her doing typical six-year-old things like playing with her parents, playing with her toys, and going on adventures. The films are aimed towards a youthful audience that are curious in Nastya’s activities.
Because the epidemic has restricted many children to their homes this year, there has been a huge rise in screen time in many families, and parents are seeking for new and interesting things for their children to watch. Because most of Nastya’s videos are activity-based, it doesn’t matter that she doesn’t speak English well, allowing her channel to reach a worldwide audience.
Nastya’s films were viewed a staggering 39 billion times in 2020, and her channel now boasts 65.8 million followers. Nastya’s popularity has migrated to other social media sites, including TikTok and Instagram. Nastya and her family were able to relocate from Russia thanks to the channel’s profits, and they are currently living in Florida.
A lot of young kids made the Forbes list of top YouTube earnings, with 9-year-old Ryan Kaji topping the list in first place, thanks to his ‘unboxing’ videos, in which he opened up and tested out various toys and devices. In November, his heroic alter-ego was even featured on a float in the Macy’s Day Parade. Last year, he is estimated to have made $29.5 million.
Jimmy Donaldson, a.k.a. ‘Mr. Beast,’ is in second place on the list of highest earners, with 3 billion views and a cool $24 million for feats like creating the world’s largest Lego structure.
The five best-friends who make up the channel ‘Dude Perfect,’ Coby Cotton, Cory Cotton, Garret Hilbert, Cody Jones, and Tyler Toney, are another set of YouTube stars that made the top 10 earnings list (3rd place), whose channel is likewise built around gadgets and super-cool stunts and challenges. Last year, they reportedly made $23 million.
Markiplier (5th place), who earned his views through stunts and video games, Preston Arsement (6th place), who concentrates on the video game Minecraft, and comedian David Dobrick are among the others on the list (9th place).
Though not all YouTube stars are children or from the younger demographic, Rhett and Link, a channel concentrating on nerd culture and humor and owned by 43-year-old Rhett James McLaughlin and 42-year-old Charles Lincoln III, landed in fourth place with a revenue of roughly $20 million.
The majority of revenue for YouTube channel owners (and YouTube itself) comes from advertisements that are broadcast before, during, and after performances, although many YouTube stars also make considerable money by advertising or presenting items directly in their shows.