People Are Hilariously Roasting ‘Target’ Fashion Designers By Taking These Pics Wearing Their Dresses

It’s a good bet that these floral farm dresses, which objectively look like the last thing you’d want to wear, are already sold out at Target stores throughout the country. It’s not because people’s fashion sense has been permanently harmed by spending extended amounts of time in quarantine (although that would be a reasonable explanation), but rather because the #TargetDressChallenge has gone viral.

It all started when someone pointed out that a group of long skirts at Target resembled “people who recently lost their farm after locusts ate their crops,” but in a pandemic world. This is when things started to get interesting.

People dressed up as rural farm workers, aka Little House On the Prairie, and posted photos of themselves moving cattle, working the soil, and doing other traditional agricultural tasks. It quickly became a viral sensation, with entire families joining in for a much-needed chuckle.

When asked what they thought of the iconic Target clothing challenge, Bre said she first saw it on one of her farm or chicken-related Facebook groups. She’d seen the iconic prairie dress at the store before. “I took a double-take and thought to myself, ‘WTF?!?'”

“I showed my spouse when I watched a husband engage, and he laughed just as hard as I did.” “He had a couple eye rolls at first, but then laughter followed,” Bre added.

3. From Matt, my husband “She Gave Me That Look Because We’ve Been Seeing These Funny Target Dress Challenge Shoots.”

When she and our boys proposed it, I laughed at first, but then I thought to myself, ‘You know what!? This year has seen a lot of tragedy and extremely horrible things in the world, and my family has endured some major losses, so it’ll make my guys laugh, and maybe someone else as well. Plus, I enjoy shooting on our tiny farm and making my photographer wife happy, you know? When we’re done, the guys will learn to create pillows out of the dress fabric, so everyone wins. Why not, if you can make someone laugh or smile!’

The pair stated that, like many of us, they had had some difficult moments in the previous year, with less laughing and a lot of social disruption. “My husband’s family had recently through a difficult period with the loss of loved ones, and once we understood how much joy and light-hearted fun this would offer, the deal was clinched.”

Half of the project had already been completed because Bre and Matt live on a farm with goats, chickens, bunnies, and dogs. Bre is also a professional photographer who operates the Bre Bogert Photography website. “With the exception of the outfit, we didn’t need a single ‘prop’—it was a given…”

4. Another Day On The Homestead While On Lockdown (Journal Entry 324). I made a new apron and bonnet for myself.

The town has recently accused me of witchcraft, and they have only spared my life because they believe I can conjure up a cure for this virus. At the very least, I may now fly my broom about in peace.